Muse Creative Awards | International Advertising Awards

United States

2018

Grand Central Terminal

Entrant Company

Digital Natives Group

Category

WEBSITE

Client Name

Grand Central Terminal/JLL

Sub-Category

Aesthetics

This new website, designed and developed by Digital Natives Group, celebrates the beauty and history of the NYC landmark, as well as promotes shopping, dining, and tours at the century-old transportation hub. The new, fully-responsive website is the result of a comprehensive redesign process that included interviews, site visits, archival research, competitive analysis, and more. Visitors will find a large assortment of vivid imagery, both historic and contemporary, that capture all the fine details of this architectural marvel. An easy-to-navigate interactive directory makes it simpler than ever to find the best shops, drinks, or food to complete your visit. Full visitor information is also available on the new site, including brand-new 360° photography of the terminal's most famous spaces. Across the site, the design pulls in minute architectural detailing that makes a visit to the site match the feeling of a visit to the landmark itself. The new site will also be a valuable communications tool for the organization, with a robust blog and events section, and both email newsletter and social media integration.

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