Muse Creative Awards | International Advertising Awards

United States

2018

Carnegie Museum of Natural History Website

Entrant Company

Carnegie Museum of Natural History

Category

WEBSITE

Client Name

Carnegie Museum of Natural History

Sub-Category

Nonprofit

Carnegie Museum of Natural History, one of the four Carnegie Museums of Pittsburgh, is among the top natural history museums in the country. It maintains, preserves, and interprets an extraordinary collection of artifacts, objects, and scientific specimens used to broaden understanding of evolution, conservation, and biodiversity. Carnegie Museum of Natural History generates new scientific knowledge, advances science literacy, and inspires visitors of all ages to become passionate about science, nature, and world cultures. This website was conceptualized, researched, written, and designed entirely in-house. The website was designed specifically with museum visitors’ experiences in mind, from its organization into three user groups—visitors, educators, and researchers—to its responsive design for visitors on the go. All of the content from the previous website was reviewed and refreshed for search engine optimization and scientific accuracy. The website also includes accessibility features so it’s more functional and fun for everyone.

Credits

Marketing Director
Kathleen Bodenlos
Web Developer
Kimberly Norris
Designer
Bill Rodella
Marketing Researcher
Kate Sallada
Writer
Kelsey Shea
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