Muse Creative Awards | International Advertising Awards

Norway

2018

OSLO – A Nike typeface

Entrant Company

Babusjka, Oh Yeah Studio, Sagveien Resort

Category

VIDEO

Client Name

Nike

Sub-Category

Motion Graphics

Oslo is a typeface designed by Hans Christian Øren - Oh Yeah Studio, which is used in the Nike brand store in Oslos most crowded street. Babusjka was given free reigns to showcase the typeface and design using sound and motion. The design of the typeface is based upon the running tracks of a track and field stadium. By letting the film unfold through a race we get to follow a person who is giving it all to win. We get to see an exterior struggle to achieve the highest possible speed, energy and velocity. At the same time we are also dragged into an internal battle to maintain concentration, focus and serenity .«Oslo – A Nike typeface» is an intense abstract audio-visual journey on a race from start to finish.

Credits

Producer
Mads Astrup Rønning
Director
Ernst Føyn
Creative Director
Syver Sanengen, Kristoffer Stokkerud
Designer
Hans Christian Øren, Oh Yeah Studio
Sound design
Petter Haavik, Sagveien Resort
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