Muse Creative Awards | International Advertising Awards

United States

2018

ArchCare Strives to go the Extra Mile: ArchCare 2017 Fundraising Video

Entrant Company

Reputation Architects

Category

VIDEO

Client Name

ArchCare

Sub-Category

Nonprofit

ArchCare is one of the largest non-profit, faith-based healthcare networks in the nation. Stakeholder research reinforced that ArchCare's core donors are driven to give not by rational appeals about scarce healthcare services for the elderly and poor, but by the emotional, real-life struggles of the individuals and families ArchCare serves, and the new and often unexpected ways ArchCare rises to meet their needs. ArchCare's 2017 fundraising video features several of ArchCare's newest and most innovative programs, as well as the stories of the individuals whose quality of life ArchCare has profoundly changed. Creating an emotional bond with potential donors helped ArchCare raise more than $1.2 million, a new record.

Credits

Account Executive
Jon Goldberg
Director
Joyce Callo
Art Director
Robert Featherstone
Creative Coordinator
Joann Cazorla
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