Muse Creative Awards | International Advertising Awards

United States

2018

Magic of Storytelling: A Wrinkle in Time :30

Entrant Company

7ate9 Entertainment

Category

VIDEO

Client Name

Disney Corporate Citizenship & Social Responsibility

Sub-Category

Nonprofit

The objective of the First Book campaign is to encourage audiences to participate in a form of social volunteerism that aids childhood literacy by giving kids their “first book.” The Magic of Storytelling: A Wrinkle in Time PSA uses images from the film to incite interest in younger, movie-going audiences and evoke nostalgia in older audiences who grew up reading the tale themselves. Using simple animation to illustrate the evolution of paper to picture, we sought to craft recognizable versions of storybook icons that help capture the whimsical, exploratory nature of experiencing a story for the first time. The campaign was aired heavily across all Disney networks, resulting in the raised awareness of the importance of reading, thousands of donations to First Book, and the opportunity for children in need to be able to build the foundation for their lifetime success.

Vega Awards Magic of Storytelling: A Wrinkle in Time :30 Vega Awards Magic of Storytelling: A Wrinkle in Time :30 Vega Awards Magic of Storytelling: A Wrinkle in Time :30
More Platinum Winner Winners
>2018Singapore

SAP Asia Soaring

Entrant Company

Blue Mango

Category

Art & Design

>2018Spain

130 years of exploration

Entrant Company

FOX Networks Group Spain

Category

Event

>2018United States

Akoya Brand Launch Campaign

Entrant Company

helium creative

Category

Brand Strategy Campaign (NEW)

>2018New Zealand

AIG Lions Tour Event Mark

Entrant Company

Augusto Ltd

Category

Logo

Muse Creative Awards\