Muse Creative Awards | International Advertising Awards

Canada

2018

Markham Square

Entrant Company

Pureblink

Category

VIDEO

Client Name

Ideal Developments and OnePiece Developments

Sub-Category

Property / Developer (NEW)

Pureblink was engaged to produce a 2-minute full HD video and 4 shorter versions for social media that would be used to for promoting the new residential project from Ideal Developments and OnePiece Developments: Markham Square. Given the sophisticated nature of the end clientele, in addition to the strong connection to Canada's technology hub, the video was anchored on graphics and editing that communicated the project nature. The structure of the video allows the viewer to understand the project location, the energetic neighborhood as well as the architectural and interior design features of its amenities. The video was a critical piece of the marketing narrative, given that was partially sold out through brokers and investors in an initial sales phase.

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