Muse Creative Awards | International Advertising Awards

Germany

2018

Co-Branded Storytelling Campaign. Vodafone & The Big Bang Theory

Entrant Company

SevenOne AdFactory GmbH

Category

VIDEO

Client Name

Vodafone

Sub-Category

Other VIdeos ___

CHALLENGE To create TV Special Ads that explain new Vodafone Products in need of explanation. SOLUTION • The Big Bang Theory series becomes a native setting for a special ad series that explain Vodafone products with scientific credibility and a special sense of humor beloved by the target group. • Introducing the ads with an original outtake creates a seamless flow into the individually produced vodafone ads. • Lookalike stand-ins and the original German dubbing Voice achieve an authentic TBBT scenery within the Vodafone spot.

Credits

CEO SevenOne AdFactory
Tom Schwarz
Head of Media and Advertising, Vodafone GmbH
Anne Stilling
Managing Partner, MEC GmbH (now: Wavemaker GmbH)
Jens Pompe
Unit Director Concept Sales, SevenOne AdFactory GmbH
Stefan Meyer
Senior Licensing Manager, ProSiebenSat.1 Licensing GmbH
Elke Nagengast
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