Legion Advertising LLC
Bimbo Bakeries USA/Marinela USA
Online AD Campaign
Message to convey
What do we want to say about the product?
(Does it have something unique? Do we want to emphasize its great flavor or presentation? Will it be available for a limited time only? )
Communicate the product's unique size, portability, and convenience.
What do we expect the consumer to do with this communication?
Encourage product purchase and communicate the product's new presentation.
Who do we want to reach?
• First-generation Hispanics born in the US between 25 and 45 years old.
• Second-generation Hispanics born in the US between 13 and 34 years old; acculturated foreign-born Hispanics falling into this age bracket should be considered part of the target as well.
• People who purchase in convenience stores.