Muse Creative Awards | International Advertising Awards

United States

2019

Product Launch Canelitas and Polvorones Bites

Entrant Company

Legion Advertising LLC

Category

Advertising

Client Name

Bimbo Bakeries USA/Marinela USA

Sub-Category

Online AD Campaign

Message to convey
What do we want to say about the product?

(Does it have something unique? Do we want to emphasize its great flavor or presentation? Will it be available for a limited time only? )

Communicate the product's unique size, portability, and convenience.
Line product.

Communication objective
What do we expect the consumer to do with this communication?
Encourage product purchase and communicate the product's new presentation.

Target
Who do we want to reach?
• First-generation Hispanics born in the US between 25 and 45 years old.
• Second-generation Hispanics born in the US between 13 and 34 years old; acculturated foreign-born Hispanics falling into this age bracket should be considered part of the target as well.
• People who purchase in convenience stores.

Credits

Creative Director
Guillermina Saucedo
Art Director
Alejando Lopez Pinedo
Copy Writter
Eric Leon
Marinela USA (Client)
Paula Flores
Account Manager
Maria Posas
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