Muse Creative Awards | International Advertising Awards

Canada

2019

Mack.

Entrant Company

Haste Post-haste

Category

Advertising

Client Name

Nortrux Inc.

Sub-Category

Online AD Campaign

Nortrux Inc. is the only dealer of Mack trucks in Northern Alberta Canada. Despite minimal competition, Nortrux found themselves struggling due to a lack of awareness around the Mack truck brand; Customers did not know Mack trucks still existed. A common search phrase on google being "do they still make Mack trucks?"

This campaign references the nostalgic song "50 ways to leave your lover" by Paul Simon in order to get "Mack" stuck in the customers head.

Muse Digital Awards Mack. Muse Digital Awards Mack. Muse Digital Awards Mack. Muse Digital Awards Mack.

Credits

Creative Director
Grant Currie
Art Director
Sara Ferguson
Account Manager
Jill Bouwman
More Silver Winners
2019United States
Invite To work

Online Dating Know Before You Go

Entrant Company

Avalaunch Media

Category

Infographic




2019United States
Invite To work

Montejo POP Display

Entrant Company

The Creative Bar

Category

Point of Purchase




2019United States
Invite To work

www.fritzlawstl.com

Entrant Company

PaperStreet Web Design

Category

Law & Legal Services




2019United Kingdom
Invite To work

Now Cosmetic Surgery Website

Entrant Company

Multi Web Marketing

Category

Design / Web Agency




Muse Creative Awards\