Muse Creative Awards | International Advertising Awards

Canada

2019

Mack.

Entrant Company

Haste Post-haste

Category

Advertising

Client Name

Nortrux Inc.

Sub-Category

Online AD Campaign

Nortrux Inc. is the only dealer of Mack trucks in Northern Alberta Canada. Despite minimal competition, Nortrux found themselves struggling due to a lack of awareness around the Mack truck brand; Customers did not know Mack trucks still existed. A common search phrase on google being "do they still make Mack trucks?"

This campaign references the nostalgic song "50 ways to leave your lover" by Paul Simon in order to get "Mack" stuck in the customers head.

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Credits

Creative Director
Grant Currie
Art Director
Sara Ferguson
Account Manager
Jill Bouwman
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