Muse Creative Awards | International Advertising Awards

Australia

2019

HelpMe Feed

Entrant Company

HelpMe Feed Foundation

Category

App

Client Name

HelpMe Feed Foundation

Sub-Category

Health & Wellness

HelpMe Feed is an app for Health Professionals that supports a new generation of mums with breastfeeding. With high quality video resources and in-app communication, HelpMe Feed offers a streamlined and secure way for busy health professionals to help more mothers and babies than ever before.

Launch

The HelpMe Feed app launches in May 2019 in Australia, New Zealand, US, UK and Canada in both the Apple iOS and Android app stores.

Growth
There will be 100,000 healthcare professionals recruited, and onboarded during 2019/2020 across the five countries. This will enable HelpMe Feed to work toward achieving a global reach of 50 million families.

We will disseminate best practice and evidence-based research on breastfeeding to health professionals and promote formal and informal reinforcement of a high standard of clinical practice through peer-to-peer networks. Through events and a recognition programs, we will acknowledge and reward particular healthcare professionals who demonstrate excellent delivery of consistent, high quality support and advice.

Community
The HelpMe Feed program recruits and trains volunteer community coaches who provide support to new parents. The community coaches play an important role providing emotional support and reassurance when health professionals are not available.

The program's technical provisioning includes:
Developing a digital stock image library of high-quality and diverse breastfeeding stock images, encouraging a better media portrayal of breastfeeding.
Providing ammonized health data to assist the scientific community find a cure for breast cancer.
Raising awareness among government, civil society and the public in target countries about the importance of breastfeeding for improving health outcomes.
Supporting and extending implementation of WHO (World Health Organization)

Muse Digital Awards HelpMe Feed Muse Digital Awards HelpMe Feed Muse Digital Awards HelpMe Feed

Credits

Director, HelpMe Feed Foundation
Maddy Sands
Head of Maternal Health, HelpMe Feed Foundation
Karina Ayers
Creative Lead, HelpMe Feed Foundation
Gary Reverol
HelpMe Feed Foundation
Beth Barrett
HelpMe Feed Foundation
Adrianne Walujo
More Gold Winners
2019Turkey
Invite To work

Customer First Application How to Video

Entrant Company

KoçSistem Bilgi ve IletiSim Hizmetleri A.S

Category

How-to / DIY




2019Canada
Invite To work

The Daily Grind - #MentalHealthAwareness

Entrant Company

iTribe Social Inc.

Category

Social Video (NEW)




2019United States
Invite To work

Tidbits eMagazine

Entrant Company

Vimax Media

Category

Ebook




2019United States
Invite To work

Workbar Website

Entrant Company

Stratabeat, Inc.

Category

Real Estate




Muse Creative Awards\