Muse Creative Awards | International Advertising Awards



The Away Game

Entrant Company

Zulu Alpha Kilo


Content Marketing

Client Name

Tim Hortons


Branded Content

There is only one ice hockey team in all of Kenya. But as much as they love the game, they have nobody to play. Proud to share the love of the game, Tim Hortons brought the Kenya Ice Lions hockey team to Canada, the birthplace of hockey, for their first-ever game. We gave them more than just a team to play against. To make it a truly once-in-a-lifetime experience, we surprised them with brand new equipment, and two special teammates – Canadian hockey heroes, Sidney Crosby and Nathan MacKinnon. The story inspired hockey lovers worldwide, garnered an outpouring of support for the Ice Lions, and helped ensure hockey in Kenya will keep growing. Most importantly, we proved that no matter where you come from, nothing brings us together like sharing our love of the game.

Muse Digital Awards The Away Game Muse Digital Awards The Away Game Muse Digital Awards The Away Game


Chief Creative Officer/Zulu Alpha Kilo
Zak Mroueh
Creative Director/Zulu Alpha Kilo
Gerald Kugler, Rodger Eyre
Art Director/Zulu Alpha Kilo
Michael Siegers
Writer/Zulu Alpha Kilo
Jonah Flynn
Agency Producer/Zulu Alpha Kilo
Revital Grunberg, Jennifer Gillespie, Kevin Corvetti
Director/Artifact Nonfiction
David Grabias
Production Team/Artifact Nonfiction
John Minh Tran, Scott Burton, Chris Goll, Alex Chege, Nick Davey, Scott Weatherall
Producers//Artifact Nonfiction
Bryce Brentlinger, Anne Edgar, Courtney Dickson, Anita Kasera,
Editing Team/Zulubot
Jay Baker, Jessie Posthumus
Online, Transfer/Alter Ego
David Whiteson, Eric Whipp
Audio Director, Music Composers/Eggplant Music & Sound
Adam Damelin, Iain Gardner
EngineerEggplant Music & Sound
Nathan Handy
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