Muse Creative Awards | International Advertising Awards

United States

2019

Kia Connect Video Newsletter

Entrant Company

Latcha+Associates

Category

Content Marketing

Client Name

Kia

Sub-Category

Email Marketing / Newsletter

Kia Connect is a semi-annual video series sent to Kia owners and prospects to give them an inside look. We feature a wide range of stories including new product launches, auto shows, Kia events, competitive comparisons, vehicle spotlight videos and anything else relevant to the audience.

The video is delivered via a simple email that contains a link to the main episode. We also break down the video into individual video sections so that users can easily engage with the content that interests them. The email links to a page on kia.com that houses the full episode as well as the individual segments.

The style of the video itself is simple and modern. Easily going from one story to the next with the use of animated transitions. Weu2019ve also incorporated the use of title cards throughout which makes the video easily watchable without sound.

All in all, Kia Connect delivers the latest Kia news to users in a timely and entertaining fashion and has help increase brand loyalty with strong open rates and engagement.

Muse Digital Awards Kia Connect Video Newsletter Muse Digital Awards Kia Connect Video Newsletter Muse Digital Awards Kia Connect Video Newsletter
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