WholeMade Kitchen offers Paleo-inspired food sold through a retail store, home delivery and broth cart that visits local farmers markets and office parks. They also offer nutritional consulting services.
Communications, Ink was hired to create a brand for the new company that visualizes "ancestral & cooking", builds awareness for the brand and creates interest in this new food niche. The logo lockup references the plates found on oven doors while the colors are inspired by the colors of a cast iron skillet, natural ingredients like tomatoes and integral kitchen items such as tea towels and enamelware. The font marries 19th century cooking with 21st century science to create a luxurious, unique brand. We used burnished wood to give texture to the brand. This was used on the countertops and the side of the retro broth cart. The embellishments were turned into a pattern that was used for the store awning and food packaging. We also created an icon to reference WholeMade Kitchen's unique approach to a nutritionally-complete meal: raw greens, meat protein, vegetable side, condiment and cup of bone broth. We color-coded the map, assigning one of the brand colors to each meal component. This was then translated across the belly bands for the dishes making it easy for customers to complete meals.