Muse Creative Awards | International Advertising Awards

United States

2019

The Wink - A Hotel That Lives a Little Louder

Entrant Company

CO OP

Category

Corporate Identity

Client Name

Brookfield

Sub-Category

Brand Identity

Brookfield Property Group, a leading global hospitality investment company, turned to CO OP to create a new brand for their newly acquired hotel in Washington, D.C. Previously a Renaissance Hotel, the challenge was to reposition the hotel from the standard corporate hotel to something with a boutique experience. CO OP needed to create a brand and vision that would both retain and delight current customers and encourage leisure travelers and D.C locals to join in on the fun as well.

The result is The Wink, a new kind of hotel that has a zest for life and a brand that is inviting, stimulating, and lively. The brand idea for The Wink is "An Invitation to Live a Little Louder". This idea was expressed through a fun, punchy visual identity, tongue-in-cheek messaging on all collateral and unexpected "winks" throughout the customer's experience while at the hotel.

Muse Digital Awards The Wink - A Hotel That Lives a Little Louder Muse Digital Awards The Wink - A Hotel That Lives a Little Louder Muse Digital Awards The Wink - A Hotel That Lives a Little Louder Muse Digital Awards The Wink - A Hotel That Lives a Little Louder Muse Digital Awards The Wink - A Hotel That Lives a Little Louder

Credits

Chief Innovation Officer (CO OP)
Simon Hunter
Director of Marketing (CO OP)
Ashleigh Dubost
More Gold Winners
2019United States
Invite To work

Norwich Inn & Spa General Video

Entrant Company

Firesite Films

Category

Cinematography




2019India
Invite To work

Roars

Entrant Company

Roars Technologies Pvt. Ltd.

Category

Best User Experience




2019United States
Invite To work

Just Married

Entrant Company

CycleHere Media

Category

Wedding




2019United States
Invite To work

Kiwi Overview

Entrant Company

New Sky Productions

Category

Products (NEW)




Muse Creative Awards\