Muse Creative Awards | International Advertising Awards

Spain

2019

Viladecans city brand

Entrant Company

Lapinza

Category

Corporate Identity

Client Name

viladecans town hall

Sub-Category

Logos

The town hall of Viladecans (Barcelona - Spain) charged us the redesign of the city brand. Before starting the project we analyzed how it is Viladecans, how are its inhabitants and what is its reality. Viladecans is a great city where you live like a town. People are known, respected, greeted. There is complicity among the neighbors. At the same time, Viladecans is a large city, with services, businesses, companies, projects and a great economic development. With this new brand we wanted to make a restyling of the previous brand "V!" transforming on a face that smiles and winks at us. A brand full of complicity that reflects the social character of the people who live in Viladecans. A brand that excites and smiles at the world. Viladecans: town life, city living.

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Credits

Lapinza Creative Director
Òscar Martínez
Lapinza Graphic Designer
Santi Olmo
Lapinza Maker & Thinker
Victor Aznar
Lapinza Graphic Designer
Andreu Pimentel
sInspira Strategic Thinker
Pau Calderon
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