Corporate Identity, Others
R2i led a strategic and creative effort to create a unique, relevant and ownable brand to differentiate it from the security landscape. Our client Centrify is divesting their service offer and in doing so, will create a wholly-owned, subsidiary company, to be referred to as “NewCo” until a name has been created. “NewCo” will be officially announced October 1, 2018.
Coming out of the Naming Development, we have identified the following company name that we should proceed with for mark/logo and visual identity system development.
Chosen Name: Idaptive
This brand development includes:
o Visual identity system
o Corporate identity system
o Brand Guidelines
o Website design and development
o Office interior design