Muse Creative Awards | International Advertising Awards

United Kingdom

2019

Nobl Insurance Brand Creation

Entrant Company

Nobl Insurance

Category

Corporate Identity

Client Name

Nick Hurst

Sub-Category

Corporate Identity, Others

Briefed by our client to create a new global insurance brand that will disrupt the traditional insurance market. From brief to research, testing and final handover was 8 weeks. We landed on two names and tested them in A/B testing, 5 second proposition test with 3 questions and our audience loved Nobl and felt they would trust the name, brand and it was truly disruptive when it comes to insurance. and once we developed the final visuals, we tested it with leading global stakeholders and the final output included a new range of protective below the line consumer products including our own protective lip and condoms!!!


Consumer Insight – that drove and underpinned the brand & identity process
Insurance is a necessary evil, not a positive choice. Insurance companies
are all out to maximise their profits by minimising pay outs - so they will
find any way possible of disallowing my claim. I wish I didn’t even have to have it. I don’t even understand my policies and I certainly don’t trust them.

The Vision
Taking the insight the team developed Our vision is to make insurance a force for good again by talking straight by sharing our success with the policyholders
and by using technology to reduce conflict and cost.

The Brand Proposition
Honorable straight talking insurance

We landed on two names and tested the with A/B creative test and 5 second test with 3 questions and our audience loved and felt they would trust the Nobl name and once we developed the final visuals, we tested it with leading global stakeholders and the final output included a new range of protective below the line consumer products including our own protective lip and condoms!!!

Muse Digital Awards Nobl Insurance Brand Creation

Credits

Creative Director
Alex Dowse
Brand Strategy
yvonne Mclean
More Silver Winners
2019United States
Invite To work

Asahi Kasei Website

Entrant Company

SnapShot Interactive

Category

Biotechnology




2019United States
Invite To work

Brand Identity and Web Design

Entrant Company

R2integrated

Category

Corporate Identity, Others




2019United States
Invite To work

Warthen Team Brandmark

Entrant Company

Lisa Gorham Creative

Category

Logos




2019United States
Invite To work

Jewish Kids Groups Brand and Website

Entrant Company

3 Owl, Inc

Category

Religion / Spirituality




Muse Creative Awards\