Muse Creative Awards | International Advertising Awards

United Arab Emirates

2019

Make it Real

Entrant Company

CXO Strategies FZ LLC

Category

Integrated Marketing

Client Name

Dell Technologies

Sub-Category

Product Branding

Dell Technologies at Gitex Technology Week 2018 wanted to create an experience that would allow customers to touch and feel its products in a real-world setting. With over 220 sq metres of floor space to work with, the stand had to embody what it stood for - Making it Real. With four main themes - Workforce Transformation, Digital Transformation, IT Transformation and Security Transformation the word for the show was TACTILE. Experiences were created to make it personal and instantly relatable.

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Credits

Managing Director and Strategic Marketing Lead
Sreejith Nambiar
Managing Director and Content Strategist
Kavitha Rajasekhar
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