Muse Creative Awards | International Advertising Awards

Czech Republic

2019

Morous Brewery

Entrant Company

Little Greta s.r.o.

Category

Integrated Marketing

Client Name

Morous Brewery

Sub-Category

Product Branding

We crafted handwritten typography with portrait drawing, signature and a sign of the Sudetenland region with flat background. The eye-catching visual style is built on the head brewer personality as a symbol of fair attitude and beer quality. The design can be further developed to match the type of beer: the design can be changed with colours which can be characteristic for different beers. Thanks to hand typography, each beer is signed by the head brewer who confirms the quality and the honesty with which the beers are made of.

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Credits

Graphic Designer
Mateusz Slowakiewicz
Graphic Designer
Pawel Ratajczyk
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