Muse Creative Awards | International Advertising Awards

United States

2019

TOPBiT

Entrant Company

Jason M. Villanueva

Category

Integrated Marketing

Client Name

TOPBiT FOODS

Sub-Category

Product Branding

The client had developed a new entry in the crowded Natural Food Products category. To grab attention at-shelf, the client wanted packaging that conveyed the product’s unique format: a food topping that can add flavor and crunch to main dishes and side dishes. In addition, the packaging needed to deliver the message that the product not only had a remarkable nutritional profile but also was tasty. The Savory Herb flavor packaging delivers this with images of fresh green herbs; the Mixed Berry flavor shows shoppers intense blue blueberries and brilliant red raspberries.
Fresh, natural, healthy, crunchy, tasty—the TOPBiT packaging promises the customer a food experience that is an exciting enhancement to the foods they are already eating.

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