Jason M. Villanueva
The client had developed a new entry in the crowded Natural Food Products category. To grab attention at-shelf, the client wanted packaging that conveyed the product’s unique format: a food topping that can add flavor and crunch to main dishes and side dishes. In addition, the packaging needed to deliver the message that the product not only had a remarkable nutritional profile but also was tasty. The Savory Herb flavor packaging delivers this with images of fresh green herbs; the Mixed Berry flavor shows shoppers intense blue blueberries and brilliant red raspberries.
Fresh, natural, healthy, crunchy, tasty—the TOPBiT packaging promises the customer a food experience that is an exciting enhancement to the foods they are already eating.