Muse Creative Awards | International Advertising Awards

United States

2019

BBQ Restaurant Menu

Entrant Company

Billy Sims BBQ

Category

Marketing & Promotional

Client Name

Billy Sims BBQ

Sub-Category

Menu

Billy Sims BBQ is a fast casual franchise, providing barbecue fans flavorful, traditional, slow-smoked meats. The family-friendly, sports-oriented franchise consists of 50+ locations, tailoring to take-home barbecue and catering. It is co-owned by former NFL running back and Heisman Trophy winner, Billy Sims.

Billy Sims BBQ needed a fresh look that would highlight the most profitable items. Being a fast casual restaurant, the design needed to be simple, yet appear more premium than a quick service restaurant. My menu design is half design and half engineering. Simple techniques like boxing and shadowing guide the guest's eyes exactly where I want them to go.

With guests placing their orders under the right side of the menu board, my team and I had to use strategic menu engineering to determine what profitable items need to be on the right side. The menu is now easy to understand and will streamline the line of guests.

Credits

Menu Engineer
Gregg Rapp
Co-Owner/Billy Sims BBQ
Jeff Jackson
Marketing Director/Billy Sims BBQ
Tena Wooldridge
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