Muse Creative Awards | International Advertising Awards

Hong Kong

2019

The hardest colourblind test on earth

Entrant School

Goldsmiths, University of London

Category

Outdoor Advertising

Lecturer Name

Pallas (Long Hei) Wong

Sub-Category

Outdoor Campaign

Hi, please look carefully. Over 92% of the public could not see the number. What about you?

If you did struggle, do not be worried as just means you are normal. This is actually a specially designed reversed colour-blind test that the number can only be revealed clearly by those who have a colour vision deficiency.

There are many disabilities, resulting in serious injuries and accidents. Colour vision deficiency, is one of them that has been neglected throughout history. According to the National Health Service, it occurs in every 1 out of 12 men in the world, mostly because of hereditary condition.

Last year, we were signed a mission to raise the awareness of it. We wanted to create something different and memorable, which can assembles spectators to stop and experience the struggle from colour-blindness.

Thereby, we have designed an optical illusion that is based on the Ishihara Colour Perception Test and, the colour plate was expertly and precisely inverted. In result, over 1 million pedestrians have visited the projection during the London Lumiere Light Festival, and the public awareness of colour-blindness has well increased.

So…what is the number?

Muse Digital Awards The hardest colourblind test on earth Muse Digital Awards The hardest colourblind test on earth Muse Digital Awards The hardest colourblind test on earth Muse Digital Awards The hardest colourblind test on earth
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