Muse Creative Awards | International Advertising Awards

Canada

2019

Encased City

Entrant Company

Zulu Alpha Kilo

Category

Outdoor Advertising

Client Name

Coalition For Gun Control

Sub-Category

Other Outdoor Advertising ___

Toronto is currently facing a staggering surge in gun violence. The Coalition for Gun Control decided to make a bold statement and launch their first-ever public campaign calling for a national ban on civilian-owned handguns. To instill a sense of urgency and encourage Canadians to sign the petition, an outdoor installation was created and placed in key locations across the city, dramatically revealing Torontou2019s skyline being swallowed up by real bullet casings. The provocative installation attracted local and national attention and was featured on news outlets across the country.

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Credits

Creative Director/Zulu Alpha Kilo
Zak Mroueh
Art Director/Zulu Alpha Kilo
Michael Romaniuk
Writer/Zulu Alpha Kilo
Patrick Godin
Designer/Zulu Alpha Kilo
Ryan Booth
Agency Producer/Zulu Alpha Kilo
Laura Dubcovsky
Account Team, Planner/Zulu Alpha Kilo
Rob Feightner, Matt McGrath, Spencer MacEachern
Clients/Coalition For Gun Control
Wendy Cukier, Meagan Trush, Sarah Allen Eagen
MAC Artists/Zulu Alpha Kilo
Greg Heptinstall, Brandon Dyson
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