Not Really Rocket Science
Other Publication ___
“Let’s create something so beautiful, so striking that even if nobody’s in a mind to do business with us they can’t possibly throw this thing away.”
That was the philosophical approach Not Really Rocket Science Found and Creative Director Chris Bintliff shared with the Production Print managers of EO Johnson, a leading copier and printer company in the Midwest.
EO Johnson came to us wanting a catalog showcasing their solutions, services and technologies. Something their salespeople could use to facilitate sales conversations and leave behind with prospects. Historically, and industry-wide, materials like this are pretty utilitarian. As disposable as a flyer in your mailbox. “Design,” such as it is, isn’t used for communication but as a means for just getting a job done.
Our idea was to create a dramatic departure from this status quo which would impact prospects not just from a visceral, emotional reaction but to impress them with a brand experience. “If EO Johnson cares this much about a catalog like this, imagine what’s it’s like to work with them!” We also wanted to showcase some of the very technologies discussed in the catalog - what you won’t see in the submitted digital images is the Spot UV coating that creates raised, glossy features throughout the catalog.
This project was a blast to create, solving unique problems of making static product shots sourced from manufacturers - a bland image of a printer or piece of technology usually on a stark white background - exist in beautiful “environments”, virtual rooms and surfaces complete with natural lighting and shadows . We also managed copywriting and photography.