Muse Creative Awards | International Advertising Awards

United States

2019

Bad Harriet

Entrant Company

helium creative

Category

Strategic Program

Client Name

Hotel Jerome

Sub-Category

Brand Strategy Campaign

Located in the basement of the historic Aspen Times building in Aspen, Colorado [home of Auberge Resorts’ Hotel Jerome] – Bad Harriet is a bar that allows a guest to explore their darker side. This branding project was like no other. We had the opportunity to build a brand concept around the wife of the hotel’s original developer and proprietor, Jerome B. Wheeler, creating a cheeky narrative twist to Harriet’s otherwise well-behaved persona.

Apart from naming the bar and its specialty drinks, we developed the brand experience, and designed all the restaurant collateral. This really is a playfully mischievous brand.

Muse Digital Awards Bad Harriet Muse Digital Awards Bad Harriet Muse Digital Awards Bad Harriet Muse Digital Awards Bad Harriet Muse Digital Awards Bad Harriet
More Platinum Winners
2019Singapore
Invite To work

Zen Koi Game Jewelry

Entrant Company

Vector Gems Tech Pte Ltd

Category

Integrated Marketing Materials




2019Ukraine
Invite To work

Mechanism of creative process

Entrant Company

Galagan

Category

Motion Graphics




2019Italy
Invite To work

THE EXTRA ORDINARY METAL ORCHESTRA

Entrant Company

Chiara Luzzana

Category

Branded Content




2019United Kingdom
Invite To work

Xero - The Mechanic

Entrant Company

Brave Spark

Category

Business to Business




Muse Creative Awards\