Muse Creative Awards | International Advertising Awards

United States

2019

Bad Harriet

Entrant Company

helium creative

Category

Strategic Program

Client Name

Hotel Jerome

Sub-Category

Brand Strategy Campaign

Located in the basement of the historic Aspen Times building in Aspen, Colorado [home of Auberge Resorts’ Hotel Jerome] – Bad Harriet is a bar that allows a guest to explore their darker side. This branding project was like no other. We had the opportunity to build a brand concept around the wife of the hotel’s original developer and proprietor, Jerome B. Wheeler, creating a cheeky narrative twist to Harriet’s otherwise well-behaved persona.

Apart from naming the bar and its specialty drinks, we developed the brand experience, and designed all the restaurant collateral. This really is a playfully mischievous brand.

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