Muse Creative Awards | International Advertising Awards

Turkey

2019

Baymak Children Videos

Entrant Company

Promoqube

Category

Strategic Program

Client Name

Baymak

Sub-Category

Brand Strategy Campaign


Baymak wanted to tell about warmth of homes and families. The term “warmest house” brings the children to the minds of people first. Thus, Baymak wanted to increase the interaction and access ratio with its target audience by giving its social media accounts to children for all real time and special days contents to be realized in social media accounts and special day celebrations for this project. Additionally, being different on the competition was another objective of the company for communications regarding special days.

Therefore, Baymak wanted to use children in communications.

Credits

account executive
semin y?lmaz
account supervisor
önder denizci
account director
ipek gündüz
marketing director
elif cerit
marketing executive
alp korkmaz
general manager
korhan kurt
director
huseyin babucoglu
art director
baran yigit
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