Interactive Brand Experience
People are an organization’s greatest asset. But, with many companies competing to hire top quality candidates in highly coveted fields, it can be difficult to attract and retain the right talent. In today’s crowded landscape, even world-class brands need to tell their story in a consistent, engaging and impactful way to remain top of mind in the employment space.
Deutsche Bank, a leading global investment bank, has a strong and differentiated employer brand, which allows them to hire, retain and engage the right people. Each year, the bank actively recruits up to 1,000 students from across the globe through its graduate program, which acts as a pipeline of future business leaders. However, Deutsche Bank knew they couldn’t rest on their laurels if they wanted to continue to attract the best and brightest graduate students into the business.
Increasing graduates’ awareness of Deutsche Bank as an employer of choice required an always-on approach. Using technology, we created an integrated campaign that both educated and inspired our target audience through a variety of touchpoints, digitally and on-campus. Millennials and Gen Z have grown up with technology at their fingertips, and we understood that we needed to reach this talent where they were most comfortable. By offering memorable virtual and in-person experiences, such as a quiz-based attraction concept, interactive digital software for open houses and an online Q&A series, we helped potential candidates picture themselves working at Deutsche Bank.
Leveraging technology and consistent communication, we helped Deutsche Bank capture the attention of graduate students, increasing quality hires and awareness of the bank as a top employer.