Muse Creative Awards | International Advertising Awards

United States

2019

Bringing ACI’s strategy to life

Entrant Company

ThirtyThree

Category

Strategic Program

Client Name

ACI Worldwide

Sub-Category

Internal Comm Campaign

ACI Worldwide powers electronic payments for more than 5,100 organizations around the world. The company has more than 4,000 diverse employees across 32 countries and is focused on capturing more of the payment transaction opportunity in the market.

The purpose of a strategic vision is often understood within the senior levels of the management team but can feel irrelevant or disconnected for much of the wider workforce. So, when ACI launched its new five-year corporate strategy in 2017, they knew they needed to take their communications plan to the next level. To achieve the growth goals outlined in the strategy, ACI recognized that its employees had to do more than review it; they needed to fundamentally connect with it.

People are busy and often put blinders on when work deadlines loom large. They’ll ignore lengthy strategy documents sent to them via email or posted on the intranet, as ACI experienced in prior years. We needed to catch the attention of ACI employees, both onsite and remote, spanning different locations and cultures. Individuals from all divisions within the business, particularly those in lower level roles and difficult to engage technical staff, needed to see the importance of ACI’s corporate strategy and their unique role in achieving it.

We created a bespoke solution that allowed ACI to not only present the strategy to its employees in a completely different way but also encouraged all employees to directly engage with it to truly understand how it would affect their day-to-day lives. It encompassed a high-quality printed ‘playbook’ sent to all employees globally, a film series, and a marketing communications plan. The project culminated in an all-employee strategy workshop, ‘Strategy Day’. Strategy Day enabled ACI employees to understand the company’s direction and feel a stronger connection to the wider business and its operations.

Muse Digital Awards Bringing ACI’s strategy to life Muse Digital Awards Bringing ACI’s strategy to life Muse Digital Awards Bringing ACI’s strategy to life Muse Digital Awards Bringing ACI’s strategy to life Muse Digital Awards Bringing ACI’s strategy to life
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