Muse Creative Awards | International Advertising Awards

United States

2019

iHelp

Entrant School

Miami Ad School San Francisco

Category

Student Submission

Lecturer Name

Apple

Sub-Category

Student Web / App

Brief:
Connect an audience of your choosing to a product or service from a global brand.

Solution:
In today's world, stress, work and responsibilities are on the dramatic rise. People continue to push themselves to attain their goals and handle their responsibilities. That means less sleep, more nicotine, alcohol and narcotic consumption, and added stress, which combined together puts people's mental and physical health in great risk. The problem is also amplified with our dependence on and excessive use of technological devices.

The problem is that people do NOT think they should take a break. And when they do, they feel guilty because they feel the need to push themselves further. They think their body is playing tricks on them or that they are slacking off because everybody else is working so much harder than them. So how can we truly know when our bodies need a break? iHelp is here to tell you when you really need a break, and how to productively make use of one.

The world needs an accurate predictor of fatigue people can depend on, so that they could know when they are slacking off, and when do their bodies really need a break. It will get all their hard work and the time spent on it to pay off, without paying the real price of not taking a break.

Credits

Copywriter
Hatem El Akad
Art Director
Donghoon Lee
Art Director
Paola Delgado Cornejo
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