Miami Ad School San Francisco
The New York Times
The problem with how the news reaches us today, is that its not usually our choice what we read. Tailored algorithms on social media platforms populate our feeds with news articles that only confirm what we already believe about the world.
Nothing can really be done about what articles we see on our News Feeds, until New York Times found a loophole.
Banner Ads, the one thing that follows us everywhere, regardless of social medias algorithms.
And thats how The New York Times challenges us to think again.
Introducing The Parallax Banner Ad, an interactive banner ad whose algorithm processes the article youre reading and offers a New York Times headline on the same topic, but with a different view.
These banner ads will appear next to articles from publications with strong leanings, offering a way out of our echo chambers.