Reserve Bank of Australia
Our client wanted to create video that would explain to the public of Australia, the lifecycle of a bank note. However they didn't want to do this in a boring, literal way. They allowed us to pitch this concept of a theoretical 3d "factory" that prints and paints notes, and sends them on their merry way.
We created a conceptual world that gets across the key messages - but in a way that doesn't put you to sleep.