Muse Creative Awards | International Advertising Awards

Australia

2019

Banknote Lifecycle

Entrant Company

Explanimate!

Category

Video

Client Name

Reserve Bank of Australia

Sub-Category

Animation

Our client wanted to create video that would explain to the public of Australia, the lifecycle of a bank note. However they didn't want to do this in a boring, literal way. They allowed us to pitch this concept of a theoretical 3d "factory" that prints and paints notes, and sends them on their merry way.
We created a conceptual world that gets across the key messages - but in a way that doesn't put you to sleep.

Muse Digital Awards Banknote Lifecycle Muse Digital Awards Banknote Lifecycle Muse Digital Awards Banknote Lifecycle Muse Digital Awards Banknote Lifecycle Muse Digital Awards Banknote Lifecycle

Credits

Creative Director / Explanimate!
Travis Hunt
Producer / Explanimate!
David Owen
Animator / Explanimate!
Adam Kelly
Animator / Explanimate!
Brad Coomber
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