Muse Creative Awards | International Advertising Awards

Singapore

2019

SAP FKOM 2019

Entrant Company

Bluemango Communications Pte Ltd

Category

Video

Client Name

SAP Asia Pacific

Sub-Category

Animation

We were required to show how SAP has increased it's presence in Asia Pacific. At the same time they wanted to showcase their 30 years history and achievements in Asia.
As the dates of their incorporation in Asia tied with one of our greatest movie icons, Back to the Future, we decided to re-create the town scene where the Delorean sling shots and time travels across the various achievements, across the various cities.
This time we did a floor projection as well as a wall projection, to create a sort of 3D depth for the viewers.
Elements related will rise from the floor screens to go across the main wall.

Muse Digital Awards SAP FKOM 2019

Credits

Creative Director
Justin Ong
Animation Director
K.Azhar
Motion Designer
Sufi
Motion Designer
Lee Enhui
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