Baymak wanted to tell about warmth of homes and families. The term “warmest house” brings the children to the minds of people first. Thus, Baymak wanted to increase the interaction and access ratio with its target audience by giving its social media accounts to children for all real time contents to be realized in social media accounts and special day celebrations for this project. Additionally, being different was another objective of the company for communications regarding special days.
Therefore, Baymak wanted to use children in communications.