Muse Creative Awards | International Advertising Awards

United States

2019

Girl Scouts Campaign

Entrant Company

Mountain View Group, Ltd.

Category

Video

Client Name

Raytheon

Sub-Category

Corporate

Raytheon wanted to promote the partnership between Raytheon and GSU as a program that empowers girls to explore the discipline and creativity of computer programming, engage girls in Think Like a Programmer, and exposing them to career paths like cyber security where these skills can be used. This video presents a dynamic interplay between powerful interview excerpts from women in high-level leadership positions in Raytheon and in Girl Scouts of America, and whimsical sound bites from actual Girl Scouts who have experienced the new STEM program offerings. Engaging b-roll shots depict the girls in a variety of fun and energetic scenarios: experiencing the new STEM in troop meetings and experiencing the advanced technology of Raytheon facilities. These disparate situations reinforce the link between STEM programming and the ability to work in a high tech or cyber field. It was a challenge to create a piece that satisfied stakeholders that were so vastly different it focus, but in the end the piece reflected all aspects of the program.

Credits

Executive Producer
Stephen Pruitt
Producer
Kris Johnson
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