Muse Creative Awards | International Advertising Awards

Canada

2019

The Away Game - Documentary

Entrant Company

Zulu Alpha Kilo

Category

Video

Client Name

Tim Hortons

Sub-Category

Documentary

There is only one ice hockey team in all of Kenya. But as much as they love the game, they have nobody to play. Proud to share the love of the game, Tim Hortons brought the Kenya Ice Lions hockey team to Canada, the birthplace of hockey, for their first-ever game. We gave them more than just a team to play against. To make it a truly once-in-a-lifetime experience, we surprised them with brand new equipment, and two special teammates – Canadian hockey heroes, Sidney Crosby and Nathan MacKinnon. The story inspired hockey lovers worldwide, garnered an outpouring of support for the Ice Lions, and helped ensure hockey in Kenya will keep growing. Most importantly, we proved that no matter where you come from, nothing brings us together like sharing our love of the game.

Credits

Chief Creative Officer/Zulu Alpha Kilo
Zak Mroueh
Creative Directors/Zulu Alpha Kilo
Gerald Kugler, Rodger Eyre
Creative Team/Zulu Alpha Kilo
Michael Siegers, Jonah Flynn
Producers/Zulu Alpha Kilo, Zulubot
Revital Grunberg, Jennifer Gillespie, Kevin Corvetti
Director/Artifact Nonfiction
David Grabias
Production Team/Artifact Nonfiction
John Minh Tran, Scott Weatherall, Scott Burton, Chris Goll, Nick Davey
Story Editor
Barbara Shearer
Producers/Artifact Nonfiction
Anne Edgar, Bryce Brentlinger, Courtney Dickson, Anita Kasera
Editing Team/Zulubot
Jay Baker, Jessie Posthumus, Robbie Haring
Online, Colourists/Alter Ego
Eric Whipp, Wade Odlum, Erik Bayley, David Whiteson, Eric Perrella
Music Composers, Audio Team/Eggplant Music & Sound
Adam Damelin, Iain Gardner, Jeff Elliott
Engineers/Eggplant Music & Sound
Nathan Handy, Dan Horton
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