Muse Creative Awards | International Advertising Awards

Hong Kong

2019

Red Bull - Introducing Utah Lee

Entrant Company

APV

Category

Video

Client Name

Red Bull

Sub-Category

Fitness

In 2018, we teamed up with Red Bull and Nike Master Trainer/Hong Kong Fitness Celebrity Utah Lee for a summer of female empowerment. Powered by Red Bull and Utah’s unbreakable determination, we created a piece that went beyond the glossy Instagram posts and got to the core of what makes an athlete and female role model like Utah tick. We told Utah's story and connected it to the message Red Bull wanted to impart to their audience. Shot in one day on location on a social media budget with a small social media size crew using just a Sony A7SII and a basic three light lighting kit we created a dynamic looking video for a local cantonese audience that gained eyeballs and has been one of Red Bull Hong Kong’s most watched videos of 2018 to date.

Muse Digital Awards Red Bull - Introducing Utah Lee

Credits

Creative Director/Video Director
Thomas J Elliott
Camera Operator
Kevin Wong
1st AC
Jeff Chen
Gaffer - Best Boy
On Tsai
Directors Assistant
Yuyu Kitamura
Directors Assistant
Charlie Wright
Producer
Helen Wong
Head of New Business and Content Development
Harry Pang
Editor/Colourist
Chris Lam
Executive Producer
Angela Cheung
Executive Producer
Mark Erder
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