Muse Creative Awards | International Advertising Awards

Ukraine

2019

Mechanism of creative process

Entrant Company

Galagan branding agency

Category

Video

Client Name

Galagan branding agency

Sub-Category

Motion Graphics

For many it is still a mystery how in designers, creatives or advertisers head that very same idea is born. The task is to show all ambiguity, complexity and diligence of the process. The spectator dives completely into creative process. Sees, tastes, feels each of the main process: variability, inspiration, focus and birth of the very idea. Thus we together with the spectator become witnesses of difficult, but creative process of the birth of idea.

Muse Digital Awards Mechanism of creative process Muse Digital Awards Mechanism of creative process Muse Digital Awards Mechanism of creative process Muse Digital Awards Mechanism of creative process Muse Digital Awards Mechanism of creative process

Credits

Creative director
Nataliia Zakashanska
Designer
Vadim Revin
Art-director
Mariia Omelchuk
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