Muse Creative Awards | International Advertising Awards

Canada

2019

The Daily Grind - #MentalHealthAwareness

Entrant Company

iTribe Social Inc.

Category

Video

Client Name

iTribe Social Inc.

Sub-Category

Nonprofit

The third video in our #MentalHealthAwareness series bring to light the idea of what "The Daily Grind" is for someone suffering from mental illness. Viewers are to assume that "The Grind" is associated with the labour involved in the activities/jobs being portrayed - in actual fact it is the emotional and mental weight the individuals are battling with that it the actual "Grind".

The series was designed to bring awareness to Mental Health in a unique way that illustrates a perspective most wouldn't expect.

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