Muse Creative Awards | International Advertising Awards

Canada

2019

The Westgate Residences

Entrant Company

NEEZO Studios

Category

Video

Client Name

Spectrum Tide

Sub-Category

Real Estate

Going into this project, we knew one thing: Tuscaloosa is a football town and the
project was planned with that in mind. Client wanted us to show potential buyers proximity of their condos to the stadium with the idea of attracting hard core fans to buy units close to their football team and stadium.
Keeping the community’s passion for football in mind, we started storyboarding how we
wanted the full animation to look, planning out every aspect in order to complete our final task.
From there, we took footage of players on the field and our team headed to Tuscaloosa to take a better look at the Bryant-Denny Stadium, the direct neighbour to the project. We had aerial capture location-based footage that showcased not only the vastness of the landscape, but the grandeur of the stadium beside it.
Back in the studio, we got to work on animating by using our best technology to develop 3D animations and special effects of floor plans and design specs which were then sequenced with the camera footage, and archived football footage, to bring the project’s vision to life.

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