Rochester Institute of Technology
Behavior partnered with RIT to revamp the digital experience to be user-centric and better reflect the institution as an intersection of technology, arts and design. By utilizing strategic design solutions, Behavior created a new, holistic website that focuses on RITu2019s vision, values and core messages through brand storytelling pillars. The new site showcases the institutionu2019s differentiators by highlighting unique program offerings, thought leadership and statistics in compliance with WCAG 2.0 AA guidelines. By utilizing a comprehensive, flexible design system, the single site encompasses all colleges, schools, centers and departments and empowers the institution to scale over time.