Muse Creative Awards | International Advertising Awards

United States

2019

PA CareerLink Philadelphia

Entrant Company

Key Medium

Category

Website

Client Name

Philadelphia Works, Inc.

Sub-Category

Employment (NEW)

Designed to provide better assistance through a streamlined platform for career seekers, our primary audience, we developed an improved, award-winning experience that is mobile-first and features a gamification component and subtle personalization throughout. Through the new platform, we achieved a 27% lift in traffic, have effectively kick-started digital transformation and in our first iteration are benchmarking directly against organizational goals with near real-time data points-- unified in one dashboard that features an easy-to-grasp executive scorecard.

Credits

Lead Developer, Key Medium
Ali Jaffar
Creative Director, Key Medium
Erkan Salhi
Manager of Programming, Philadelphia Works
Elena Vayner
Chief Research Officer, Philadelphia Works
Meg Shope Koppel, Ph.D.
Communications Manager, Philadelphia Works
Dawn Thomas
Director of Workforce Operations, Philadelphia Works
Patricia Blumenauer
Creative Storyteller, R&R Creative Group
Rachel Dukeman
Consultant
Kasey Thompson
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