2024
"Heavy Duty for All" Integrated Marketing Campaign
Entrant Company
SVP Worldwide
Category
Integrated Marketing - Integrated Marketing Campaign
Client's Name
SVP Worldwide
Country / Region
United States
Customers have come to regard the SINGER® Heavy Duty sewing machine as the right sewing machine for any circumstance – from the toughest to the most delicate materials, and simply the definition of versatility. That became the focus of how to represent the Heavy Duty machine line in photos and videos while staying true to the SINGER brand as approachable, casual, comfortable and inspired. With no agency of record and a limited budget, the global integrated marketing team was tasked with creating updated assets for global use that would best represent the Heavy Duty machine line as the perfect machine for everyone.
Credits
Entrant Company
Stephen Arnold Music (SAM)
Category
Video - Self-Promotion
Country / Region
United States
Entrant Company
BenQ, Lifestyle Design Center
Category
Branded Content - Contest / Promotion
Country / Region
China
Entrant Company
PA Consulting
Category
Branded Content - Branded Content / Other___
Country / Region
United Kingdom
Entrant Company
Sparks
Category
Experiential & Immersive - Hologram / Projection (NEW)
Country / Region
United States