2024
Google: Macy's Thanksgiving Day Parade 2022
Entrant Company
NBCUniversal
Category
Branded Content - Entertainment
Client's Name
Country / Region
United States
Capturing the "perfect" holiday shot from the Macy’s Thanksgiving Day Parade can be challenging with a shivering couple in the background or that pesky unexpected passerby photobomb. So, in a series of three pieces that ran throughout the Macy’s Thanksgiving Day Parade, the NBC Creative Partnership team showcased how the Google Pixel 7 can take holiday photos that didn't quite turn out like planned and edit them—showcasing how the Magic Eraser and Photo Unblur make the holidays truly shine.
Credits
Entrant Company
Digital Kitchen
Category
Event - B2C Event
Country / Region
United States
Entrant Company
HUNTER; Lumen & Forge; PHD
Category
Experiential & Immersive - Promotions & Stunts
Country / Region
United States
Entrant Company
NBCUniversal
Category
Event - Pop-Up Event (NEW)
Country / Region
United States
Entrant Company
IMGN Media
Category
Video - TV Series / Episodes
Country / Region
United States