MUSE Platinum

2024

Google: Macy's Thanksgiving Day Parade 2023

Entrant Company

NBCUniversal

Category

Branded Content - Entertainment

Client's Name

Google

Country / Region

United States

At The Macy’s Thanksgiving Day Parade, getting that Christmas-card-worthy shot is simply impossible with chaotic crowds, the loud New York City streets and many distractions. So, in a series of three 30-second custom content spots produced by the NBCU Creative Partnerships team Macy’s Thanksgiving Day Parade viewers were treated to a behind-the-scenes look at how the Rockettes prepare for their Thanksgiving Day performance – and the different ways families can capture and perfect their photos with help from Google Pixel 8’s advanced camera capabilities like the new Best Take, Audio Magic Eraser, and Magic Editor features.

MUSE Creative Awards Winner - Google: Macy's Thanksgiving Day Parade 2023 1

MUSE Creative Awards Winner - Google: Macy's Thanksgiving Day Parade 2023 2

MUSE Creative Awards Winner - Google: Macy's Thanksgiving Day Parade 2023 3

MUSE Creative Awards Winner - Google: Macy's Thanksgiving Day Parade 2023 4

MUSE Creative Awards Winner - Google: Macy's Thanksgiving Day Parade 2023 5

Credits

SVP, Creative Partnerships at NBCU

Steven Rummer

VP, Creative Director, Creative Partnerships at NBCU

Kim Blando

VP, Marketing, Creative Partnerships at NBCU

John Calmus

Executive Creative Director, Creative Partnerships at NBCU

Joseph Kanellitsas

Sr. Producer, Marketing, Creative Partnerships at NBCU

Lance Billington

Sr. Director, Post-Production, Creative Partnerships at NBCU

Sal Jurado

Sr. Director, Marketing, Creative Partnerships at NBCU

Maria Ramirez

Manager, Marketing, Creative Partnerships at NBCU

Letier Santana

Specialist, Creative Partnerships at NBCU

Hannah Butler

Lead Producer, Google

Greg O'Connell

Copywriter, Google

Cliff Leicht

Global Chief Creative & Innovation Officer, Media Futures Group

Jen Park

Director, Content & Innovation, Media Futures Group

Erin Dutcher

Director

Tom Krueger

Executive Producer, Moving Parts Inc.

Matt Van Buren

Editor, Bad Burrito Productions

Dave Wilson

Editor

Scott Ritcher

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