2024
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This spot created it's own viral splash within the biggest TV phenomenon of the year, the "Scandoval". Inspired by Uber One's P. Diddy Superbowl campaign, the creative features a remixed version of Scheana Shay's song Good As Gold, taking over TikTok with over 12+ million views and spawning countless remakes!
Credits
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PA Consulting
Category
Branded Content - Branded Content / Other___
Country / Region
United Kingdom
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HUNTER; Lumen & Forge; PHD
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Experiential & Immersive - Out-of-Home
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United States
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PACO Collective
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Video - Consumer Product / Services
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United States
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REALTIME
Category
Video - Trailers
Country / Region
United Kingdom