2024
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Category
Client's Name
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This spot created it's own viral splash within the biggest TV phenomenon of the year, the "Scandoval". Inspired by Uber One's P. Diddy Superbowl campaign, the creative features a remixed version of Scheana Shay's song Good As Gold, taking over TikTok with over 12+ million views and spawning countless remakes!
Credits
Entrant Company
Hong Kong Tourism Board
Category
Branded Content - Travel & Tourism
Country / Region
Hong Kong SAR
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Mars Petcare / Breaktime Media / The Mars Agency
Category
Branded Content - Contest / Promotion
Country / Region
United States
Entrant Company
Xiaomi Global Social Media Team, Xiaomi Spain, Xiaomi Germany, Xiaomi Italy, Xiaomi Thailand, Xiaomi Poland
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
China
Entrant Company
Layer
Category
Video - Motion Graphics
Country / Region
United States