2024
Yoga of the Gods
Entrant Company
NBCUniversal
Category
Branded Content - Entertainment
Client's Name
Walt Disney Studios
Country / Region
United States
Our challenge was to help Disney connect with Real Housewife fans and inspire them to see the new film Thor: God of Thunder. With extremely limited footage, we crafted a custom “scene” compositing the Real Housewives into a scene from the movie with Chris Hemsworth, using the magic of VFX. In our scenario, Thor is the ultimate yoga instructor and the Housewives have hiked the hills to take his class. Comedy ensues as the two worlds collide: the result was happy Disney clients and a highly engaged Housewife fan base!
Credits
Entrant Company
BI WORLDWIDE
Category
Event - Corporate Event
Country / Region
United States
Entrant Company
The MRN Agency
Category
Strategic Program - Brand Strategy Campaign
Country / Region
United States
Entrant Company
Stephen Arnold Music (SAM)
Category
Video - Self-Promotion
Country / Region
United States
Entrant Company
Chengdu FLINT WALK Film & Television Technology Co., Ltd.
Category
Outdoor Advertising - Billboard
Country / Region
China