MUSE Platinum

2024

Nuggets of Wisdom

Entrant Company

NBCUniversal

Category

Branded Content - Food & Beverage

Client's Name

KFC

Country / Region

United States

Get ready for a nugget-powered journey of self-improvement with The Real Housewives of Atlanta’s Kandi Burress and her mini-mogul, Ace! Armed with the mystical allure of KFC's new chicken nuggets, Ace coaxes his mom into agreeing to all sorts of things she normally wouldn’t – like taking the high road when her friend group comes for her, and buying Ace a pony. In this flavor-packed journey, Kandi's transformation is served hot, sprinkled with humor and family charm. It's a Bravo-worthy spectacle where nuggets aren't just bites – they're flavor-fueled life lessons that leave you craving more!

Credits

EVP, Creative Partnerships, NBCU
Jamie Cutburth
SVP, Head of Creative, NBCU
Steven Rummer
SVP, Creative Partnerships, NBCU
Sari Feinberg
VP, Creative, NBCU
Sharon Ngoi
VP, Marketing, NBCU
Dana Crane
Senior Executive Producer, NBCU
Janelle Albino
Senior Director, Marketing, NBCU
Monica Sanchez
Senior Project Director, NBCU
Kendal Stavros
Creative Director, NBCU
Lisa Esselstein
Senior Producer, NBCU
Samantha Rundbaken
Manager, Marketing, NBCU
Alex Psaros
Manager, Marketing, NBCU
Mary Alice Gardner
Account Manager, NBCU
Heather Johansen
Associate Writer/Producer/Editor, NBCU
Alyssa Jerome
Production Company
Ringer
More Platinum Winners
Video
2024
MUSE Advertising Awards - The Muralz: Year of The Flying Dragon
PETACE & Penang Global Tourism

Entrant Company

STUDIO RAWR PICTURES SDN BHD

Category

Video - Animation

Country / Region

Malaysia

Experiential & Immersive
2024
MUSE Advertising Awards - Tequila Don Julio takes over the STRAT for Super Bowl

Entrant Company

HUNTER; Lumen & Forge; PHD

Category

Experiential & Immersive - Promotions & Stunts

Country / Region

United States

Event
2024
MUSE Advertising Awards - BlizzCon 2023
Blizzard Entertainment

Entrant Company

ZED INK

Category

Event - Conference / Convention

Country / Region

United States

Video
2024
MUSE Advertising Awards - New World: Bluderbuss
Amazon Games

Entrant Company

Layer

Category

Video - Motion Graphics

Country / Region

United States