MUSE Platinum

2024

LUKi & the Lights

Entrant Company

Big Grin Productions

Category

Video - Cause / Awareness (NEW)

Client's Name

Global Neuro Y Care and ALS Association

Country / Region

United States

LUKi, a charming and upbeat robot known for living life to the fullest, is diagnosed with the life-altering disease ALS. He must choose how to face life going forward. This film aims to raise awareness of ALS, offering hope to those affected, and using LUKi as an educational tool for parents and children to discuss and understand the disease with compassion.

Credits

Director / Big Grin Productions
Toby Cochran
Producer / Big Grin Productions
Adrian Ochoa
Animation Supervisor / Big Grin Productions
Michelle Meeker
More Platinum Winners
Event
2024
MUSE Advertising Awards - Aviation Festival 2022 Piestany

Entrant Company

Kvant Show Production

Category

Event - Live Show

Country / Region

Slovakia

Branded Content
2024
MUSE Advertising Awards - Chucky Dissects: Halloween End
Universal Pictures

Entrant Company

NBCUniversal

Category

Branded Content - Entertainment

Country / Region

United States

Social Media
2024
MUSE Advertising Awards - Shady Séance
Walt Disney Studios

Entrant Company

NBCUniversal

Category

Social Media - Celebrity & Influencer

Country / Region

United States

Strategic Program
2024
MUSE Advertising Awards - BFGoodrich: Preserving the Trail for the Next Generation

Entrant Company

AMP

Category

Strategic Program - Brand Strategy Campaign

Country / Region

United States