MUSE Platinum

2024

Texas Dairy Queen—Nobody But DQ

Entrant Company

The LOOMIS Agency

Category

Advertising - Advertising Campaign

Client's Name

Texas Dairy Queen Operator's Council

Country / Region

United States

When Texas DQ® promotes new or specialty menu items, our goal is to match the big, bold flavors with Texas-sized excitement and creativity. These spots were created to disrupt our typical promotional work, grabbing attention and generating buzz with storylines that balance product-as-hero and comedic customer interaction. All in the effort to connect with our audience and drive them into restaurants for trial.

Credits

Executive Creative Director/The LOOMIS Agency
Tina Tackett
Group Creative Director/The LOOMIS Agency
Jim Green
Creative Director/The LOOMIS Agency
Cecily Worthy
Group Account Director/The LOOMIS Agency
Chelsea Ratliff
Account Director/The LOOMIS Agency
Jenna Oliver
Account Executive/The LOOMIS Agency
Kayleigh Maddie
Producer
Chelsea Sevadijian
Editor/See Spot Run
Tim Bird
Luminous Sound
Tre Nagella
Luminous Sound
Paul Loomis
Color
Steve Franko
Music track
Josh Abbott Band
Director/Camp Lucky/Jalitos & Spicy
Ben Hoffman
Director/Camp Lucky/Reaper
Adam Littke
CEO/Texas Dairy Queen Operators Council
Lou Romanus
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